web site traffic web site metrics
What is the difference between the "Referrers" and "Searches" traffic report tabs? _ While the end result is the same (that is, new visitors are brought to your website) the Referrers tab shows websites excluding search engines that have links to your site; and the Searches tab shows information about search engines and the search phrases that have brought traffic to your site.

The Referrers tab allows you to identify other websites that are helping your website by sending you traffic, and you should cultivate or enhance relationships with these sites.

The Searches tab allows you to identify the best search phrases and keywords that are working for you, as well as those which are notable by their absence in the report. This information is valuable for planning online advertising and bidding campaigns.

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