The top pane of your Report Manager allows you to select the report timeframe. You may enter an arbitrary date range by clicking on the START and END dates, and pick the appropriate dates from the popup calendar. Click the UPDATE button to prepare the report. Note that selecting a large timeframe, or high traffic websites, could take several minutes for the report to complete. There is an option to receive periodic reports automatically via email in PDF format, click the VIEW SAVED REPORTS link to setup your email address and choose the reports you wish to receive via email (Daily, Weekly, Monthly).

Your website traffic report is broken up into 7 tabs (plus an 8th Find tab that allows you to search within the current report timeframe). You can highlight or click the help icon with your mouse next to any item for detailed help information about that item. When details for an item are available, an eyeball is displayed next to the item. Simply click the eyeball to view details on that item.

The SUMMARY tab shows a concise summary of your website traffic during the report timeframe. Total Page Views is the total number of pages viewed (also called Impressions), which is useful for marketing your website to advertisers. Individual Pages is the number of unique pages that were viewed. Unique visitors is the number of individual visitors that have visited your website, with a breakdown of New Visitors (who have visited your website for the first time) and Repeat Visitors (who are returning back to your website). Single Page Visitors are those who simply viewed one page and left your website, this is usually considered lost traffic and these session details should be examined to analyze the cause of their abrupt departure from your website. Visitors from Searches are visitors who found you from search engines, and Visitors from Other Sites are visitors who found you from another website that is linking to you. Percentages out of the total number of unique visitors is shown in parenthesis next to each of these totals. Average Views per Visitor is the average number of pages each visitor has viewed on your website, excluding the single page visitors.

The CHART tab shows a graphical representation of your website traffic by time period. For daily reports, the chart displays hourly totals. For longer report timeframes, the chart will show a daily or monthly traffic chart, as well as an average hourly chart below it. Knowing the busiest times and days on your website is useful in marketing strategies, as well as for technical repair downtime planning.

The REFERRERS tab shows the top 100 links that have brought traffic to your website from other websites, along with the total number of visitors for each link. This excludes search engines, which are listed on their own tab. You can click the VIEW ALL link to view every referrer link.

The SEARCHES tab shows details and totals for the top 100 search engines and search phrases that have brought new visitors to your website. You can view all Search Engines and Search Phrases by clicking the VIEW ALL link next to the title. Click the eyeball next to any Search Engine name or Search Phrase to view details on that item.

The DEMOGRAPHICS tab shows aggregate information about the visitors to your website. The breakdown of Browsers and Computer Types is shown, along with the top Locations (where identifiable). You can click the eyeball next to a location to view all the sessions that were identified from that location. Note that some locations may not be recognized and will be excluded from the Locations list. Additionally, the location information could change over time (as Internet Providers move IP addresses around their networks) so this data may not be entirely accurate.

The PAGES tab shows the top 100 pages that were viewed on your website. The percentage of total page views is shown next to each URL in parenthesis. You can click the VIEW ALL link to view all the pages that were visited on your website. Click the eyeball next to the page URL to view traffic details for that page.

The ENTRY EXIT tab shows the top 100 Entry and Exit pages. Entry pages are the pages where visitors have entered your website, and Exit pages are the pages where vistors have left your website. The percentage for each page is shown in parenthesis next to the URL. Click the eyeball to view traffic details for that page.

The FIND tab allows you to find specific pages or search phrases within the selected report timeframe. You can enter a partial text string to search for, however, if there are excessive matches (such as a search for .HTML) you will be prompted to provide a more specific search.

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